The Alter Group - Our People (HC) Detail

ALTER+CARE: Our People

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	Tom Silva
	Senior Vice President of Marketing and Strategy
	The Alter Group






	847-568-5897
	847-676-4325 (fax)

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Primary Responsibilities

	As Senior Vice President of Marketing and Strategy of Alter+Care, Tom Silva is responsible for strategic planning and directing all marketing activities. His responsibilities include industry analyses; strategic and scenario planning; identity creation; brand development; collateral materials; media relations; promotional events; website development; social media strategy; advertising; direct mail; and environmental graphics programs.

Background

	Mr. Silva previously served as communications director for PM Realty Group, a national full-service commercial real estate firm, and headed a variety of regional accounts for Aria Public Relations. He joined The Alter Group in 1996. *Awards & Recognition:* Mr. Silva was the recipient of the CoreNet Global Chicago Chapter's inaugural Michael Kaczmareck Leadership Award. Under his leadership, the marketing team at Alter+Care has won the following awards and recognitions: Two Silver Trumpet Awards from the Publicity Club of Chicago. 2002 Silver AiME Award. Gold Winner in the 24th Annual Healthcare Advertising Awards. Six The Communicator Awards from the International Academy of the Visual Arts. Three Silver International Davey Design Awards. Six Summit International Creative Awards in 2008. Web Marketing Association's WebAward. W3 Awards from the International Academy of the Visual Arts 2009.

Project Experience

	N/A

Education and Accreditation

	Bachelor of Science in Marketing, Long Island University

Professional Affiliations

	CoreNet Global